When your listing appears alongside many other similar items, YOUR PHOTO should be the one that encourages the most viewings. Your photos can speak volumes about you and that is why you should make every effort to take professional-looking shots.
There are many great items which never get sold because of out-of-focus, dimly-lit objects, messy or untidy backgrounds or rooms, even items that need dusting! The first photograph on a listing should usually be a complete shot of your item, showing it in it's best light and best angle. You need to think carefully about background and lighting.
Have a good look at everyone else's photos and see which photos stand out better than others, or which parts are best to photograph.